Brand Practice - Branding

RUI ROQUETE

Managing Partner

Graduated in Graphic Design from IADE – Creative University.

Post-graduate in Management from NOVA – School of Business and Economics.

Managing Partner at Brand Practice, where he is also one of the senior designers.

He began his career in 1991 in advertising agencies and graphic design companies. Later, as a senior designer at ID Consultores, he participated in many branding and rebranding projects as well as regular brand management projects.

He was one of the founding partners of MYBRAND in 2002, being responsible for the day-to-day operations of the company. He has deep involvement in national and international projects for brands of great relevance in the markets and sectors where they operate.

rui.roquete@brandpractice.pt

+351 934 272 800

NUNO VIDE

Partner

Graduated in Graphic Design from IADE – Creative University.

Senior Designer and team leader of Brand Practice.

He began his career in design and advertising companies, later taking on the role of Senior Graphic Designer at ID Consultores, participating in many branding and rebranding projects as well as regular brand management projects.

He was one of the founding elements of MYBRAND and the Creative Director of the company.

nuno.vide@brandpractice.pt

+351 914 305 527

PEDRO BRAJAL

Senior Designer

Graduated in Graphic Design from IADE – Creative University.

He has collaborated with MYBRAND Consultants for over 10 years as a graphic designer, involved in all major brand creation projects, including clients such as EDP, Modelo/Continente, Oliveira da Serra, PT Comunicações, Cerveja Cintra, ViaCTT, REN, McKinsey & Company, Boutique dos Relógios, UZO, Brisa, Mimosa, Caixa Geral de Depósitos, Montepio, MEO, ITP/Allgarve, McDonalds, ZON, ActivoBank, SGCR, Critical Software, Artsoft, and ERSAR, among others.

Previously he worked at EuroRSCG with clients such as TMN, CTT, and UEFA-Euro2004.

pedro.brajal@brandpractice.pt

LOURENÇO BRAY

Consultant

He has a degree in Mathematics Applied to Economics and Management from the Instituto Superior de Economia e Gestão (ISEG).

Specialist in strategy and research at Brand Practice.
He began his career in 2001 at ANACOM, being responsible for IT statistics. He represented Portugal at the OECD and in EU committees. He joined MYBRAND in 2007 to lead the development of market research focused on brands and their financial valuation.

He has worked as a brand consultant focused on strategy, being involved in some of MYBRAND’s most important projects.

lourenco.bray@brandpractice.pt

+351 960 090 994

OUR TEAM’S EXPERIENCE

Since 2002 this team has worked with the following companies and many others, developing a wide range of projects, from the application of research and financial evaluation methodologies, to brand identity and brand architecture projects.

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