WE ARE BRAND SPECIALISTS
We combine our personal experience with creative, dynamic teams adapted to each project.
Contact us – we will be happy to present ourselves personally and respond to a challenge, without any commitment on your part.
Contact us – we will be happy to present ourselves personally and respond to a challenge, without any commitment on your part.
Our services includes:
BRAND STRATEGY
Market analysis | Strategy | Brand Architecture system
Brand strategy is the basis of the entire identity system. From this origin, brands are born with a clear value proposition.
BRAND DESIGN
Naming | Verbal identity | Visual identity system | Graphic design | Brand legal protection
The brand strategy is operationalized through the verbal and visual identity and a set of graphic and communication elements.
BRAND RESEARCH
Brand Audit | Brand Image | Brand Reputation | Brand Equity | Concept Testing | MKT Segmentation | Touchpoints
We have extensive experience in market research and business intelligence for gathering relevant information. We use these inputs to ground our recommendations.
MAIN TYPES OF PROJECTS
Brand Identity
An identity project, whether for creating a new brand or recreating an existing one, should follow a set of sequential steps. These ensure that the brand strategy and its operationalization in the different dimensions of the identity are aligned with the strategic objectives.
Brand Architecture
Brand Architecture defines the relationship among the brands of an organization in order to project unification, proximity, or autonomy among them.
The definition of the architecture model originates in deep market and business analysis, followed by the elaboration of different brand relationship scenarios and of the impact that each scenario would have. The final decision should fall on the model that is most aligned with the organization’s strategy and that enhances the strength and value of the brands.
Brand Audit
A brand audit is a research project that provides an evaluation of the brand image. The brand audit may include market research to diagnose gaps between the desired brand image and the image perceived by one or more external target audiences.
Brand Research
We develop flexible research methodologies for different kinds of brand-related problems. We work with credible market research partners for various collection methodologies: online, focus group, quantitative by telephone, or face-to-face.
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