ANY a new brand activation agency.
BRAND STRATEGY | NAMING | BRAND IDENTITY
ANY was the name chosen and approved, after legal checks by trademark attorneys. ANY perfectly reflects what the agency stands for. For any challenge, ANY always has a solution. ANY Challenge, ANY Budget, ANY Experience, ANY Team. The central element of the logo is the letter "N". A dynamic element, of variable length, making a direct allusion to the idea of the brand. The very simple graphic language, with white backgrounds and the dynamic logo traced in black, reflects the agency's working process – fluid, efficient, and simple. Several brand applications were also created in the scope of this project.