Creation of the graphic concept and layout of the Costa Verde porcelain catalog.
The catalog was developed under the concept “All senses matter”. This message is embossed in high relief on the white porcelain plate on the cover of the catalog. The double meaning of the word “sense” in Portuguese runs through the entire catalog, creating unity in the message.
The food styling and photographic style highlight the elegance and uniqueness of this brand's porcelain pieces.
We developed two photography styles for each collection. A simpler one, with the iconic piece on a white background, and another with compositions of different pieces, food and backgrounds, in line with the concept of each collection.
We chose to create a simple layout, with emphasis on typography and photography.
A specific video was developed for each collection. These videos can be viewed through a QR code printed on the first page of each collection.
The Costa Verde catalog was developed in partnership with the BBDO Portugal agency.