BLOOM MARINHA
Brand Practice created the Bloom Marinha real estate project brand identity. A 88 houses condominium, located in Quinta da Marinha, Cascais. Its contemporary architecture is integrated in the extensive green areas typical of the Portuguese coast.
BRAND IDENTITY
![](https://cdn.myportfolio.com/52c9985fffa93e38c02cab522b6c8a04/b30ac211-2a12-48c4-8cb4-cbc7109b2e7e_rw_1200.jpg?h=87c5206c85b4e172753c84a8824a0a3e)
The logo design took as reference the color and shapes of the vertical wooden architectural elements of the houses. The fluid and organic shapes of the typography establish a connection to the natural environment where this real estate project was implemented.
The space between the characters that form the word Bloom suggests openness to nature, a reference to the spirit of each of the houses with its own spacious garden where life can flourish.
![](https://cdn.myportfolio.com/52c9985fffa93e38c02cab522b6c8a04/38d21aea-9e54-4cb4-bdba-f45612f07674_rw_1200.jpg?h=70e725d2e29a47f10a1231d76d4b42b9)
![](https://cdn.myportfolio.com/52c9985fffa93e38c02cab522b6c8a04/6225b18b-10ef-4ffc-b0b4-c766bd7b6fdb_rw_1200.jpg?h=3514a2103811fe64234e5a7ccd1245e3)
![](https://cdn.myportfolio.com/52c9985fffa93e38c02cab522b6c8a04/ce9a632e-39d6-4119-a48c-d919fb2e2da7_rw_1200.png?h=0e05e33f9ed4db8ed61ac73fdf55a23f)
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