NOBEL BIOCARE
Nobel Biocare is a world leader in the field of innovative implant-based dental restorations.
Its goal is to empower dental professionals to bring quality of life back to their patients. This philosophy is based on over 60 years of continuous innovation, stemming from Per-Ingvar Brånemark's groundbreaking discovery of osseointegration in 1952.
In 2019 Nobel Biocare undertook a rebranding process for which Brand Practice created a set of brand manuals covering multiple themes and areas such as Editorial Style, General Graphic Standards, Industrial Design, and Social Media.
In a complementary way and in the same scope, various communication applications were developed and shared among the different geographies in order to be adapted and implemented locally.
In a complementary way and in the same scope, various communication applications were developed and shared among the different geographies in order to be adapted and implemented locally.
Always present in the development of this project were the brand’s global character and the different standards in the diverse regions of the globe where the brand operates.
The manuals were developed in order to establish rules and principles of application for the brand's basic elements, guiding the creation of new applications without losing flexibility and consistency in the communication style of Nobel Biocare.
GRAPHIC DESIGN | COMMUNICATION MATERIALS
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