Brand Practice developed the 2018 Annual Report and Management Report of A-to-Be.
A-to-Be technology connects operators and services such as tolling, parking, transport, and transportation in mobility networks, managed by public authorities or other mobility service providers.
The visual identity of the A-to-Be brand was inspired by the paths traveled by people – people moving freely from one point to another.
The logo aesthetic of lines and intersecting points is also used for graphics, infographics, and iconography in the brand visual style. This was the basis of the graphics used in the reports.
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