Via Verde is an extraordinary Portuguese brand that Brisa has evolved since its inception, an evolution that the Brand Practice team has had the privilege of following. Synonymous with mobility and innovation, Via Verde is a brand that is closely focused on people and on developing solutions that are truly relevant in simplifying their day-to-day lives.

The evolution of the brand raises new strategic and communication challenges, as Via Verde left a purely technological territory, associated with a service.
Currently, Brand Practice collaborates with Brisa designing communication materials, signage systems, and brand applications for Via Verde. This collaboration includes our critical reflection and recommendations for the best solutions, regarding the brand architecture principles and the real world implementation, a challenging environment full of functional and technical constraints.

“The work that has been developed by Brand Practice for Brisa has been of great quality, in a spirit of true partnership. 
The agency has contributed in a very significant way to the analysis, search for the best options, and consolidation of a consistent communication line for each of the Group's brands, in their various aspects.
With a highly experienced and responsive team, Brand Practice is a partner we trust on a daily basis, which is fundamental for the good management of Brisa's brand ecosystem and for the achievement of the objectives of each one of them.”

Susana Agarez
Marketing and Institutional Relations Manager | Brisa

Other projects

Back to Top