Macieira
Pernod Ricard invited Brand Practice to design the new Macieira display for Lisbon Airport.
RETAIL DISPLAY DESIGN | P.O.S.
With a history that dates back to 1885, Macieira has accompanied generations of consumers and brand enthusiasts, from kings and poets, to connoisseurs and pure brandy lovers, in Portugal and beyond borders until today.
Ever since the launch of Macieira Royal Spirit the brand keeps celebrating its origins and expertise, always adapting to the most recent generations of consumers, and creating new products aligned with their preferences.
As a basis, we work with traditional brand values applied to the color palette, materials, and textures. The basic colors are black and gold, including materials such as brass and wood.
The product display aims to present the Macieira product line and accommodate a large number of bottles. Macieira is a brand with strong sales, and it is important to ensure that the display remains stocked.
The shelf structure and niches organize and present the product portfolio. Four niches display the main products, while the opposite niche features a historic bottle, an antique, collectible piece. Each niche's glass features text with a short description of the product.
Due to the nature of the location — high foot traffic of travelers with suitcases — we aimed to use durable materials with robust finishes to preserve their appearance and integrity over time.
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