Brand Practice carried out the naming project for a new hair implant clinic.
BRAND STRATEGY | NAMING
This new Iberian clinic, whose partners are Paulo Ramos and Cristiano Ronaldo, offers a specialized service in hair transplant and reconstruction using the most advanced technology available worldwide.
The clinic makes use of customized hair implant systems and a biological research center where robots are developed for use in the procedures.
The name resulted from a process that combined brand positioning, creativity, and legal registration requirements.
Insparya was based on the idea of inspiration while suggesting a place of luxury and refinement.