Café Bogani Desperta
PACKAGE DESIGN | COMMUNICATION MATERIALS
Bogani is one of the main coffee brands in the NewCoffee group. It is present in the national market in the on-trade segment and intends to reinforce its off-trade presence. The project's overall scope was to restructure Bogani’s brand and coffee blends, focusing on three aspects.
BRING GREATER VISUAL AND COMMUNICATIONAL DEPTH TO THE BRAND
The visual and communicational style of Bogani was revised in order to give it greater flexibility, increasing its ability to be integrated into point-of-sale environments with different characteristics.
Although the intention is to preserve orange as the brand's main color, Bogani's visual style, graphics, and images were also revised in line with the changes to the blends and the new color use criteria.
BRING GREATER BREADTH TO THE BRAND
NewCoffee intends to accelerate the pace of the brand's national growth, broadening its spectrum by betting on the Premium segment with the BOGANI PRESTIGE blend.
This blend will assume the role of a Premium line, standing apart from the other Bogani blends through a presence at the points of sale with its own visual style and point of sale material.
PUT BOGANI ON THE SHORTLIST FOR HOME COFFEE OPTIONS
The retail range became more appealing to the end consumer with the introduction of new packaging for both ground coffee and capsules.